Whatever the challenge, we can help.
Don’t go it alone.
Leaders are faced with many product challenges.
Maybe your strategy isn’t well defined and you don’t have a vision for the future. Maybe you’re not quite sure that your strategy is the best one. Maybe the company doesn’t see what this “North Star” is, or you don’t have an easy to follow roadmap to get there. Maybe it’s taking too long to launch software projects. Or when you do, the needles aren’t moving.
We get it. As your fractional Chief Product Officer or head of product, we can help.
Once we assess your individual situation, we recommend a set of custom services to solve your problems. Here are some examples.
Product strategy + roadmap creation and validation
It all begins with the vision. Either in partnership with your product team, or by ourselves, we create a deck outlining the multi year end state vision for your product portfolio. We then work with your engineering organization to create a roadmap of key initiatives to get to that vision.
Customer interviews and surveys
We believe in mitigating risk through data. As such, creating good strategy requires the right set of data to inform it. The cornerstone is understanding the pain points of your customers. We create the interview protocol, moderate the sessions and synthesize the results for you.
Industry and competitor research
Where is your industry going? How should you react? The right set of data to inform a good strategy includes understanding your industry and the competitors within it. We synthesize industry analyst research and conduct a competitor analysis.
Key Performance Indicator (KPI) definition and tracking
How are your products performing today? Are you measuring the right metrics to be able to answer this question? Strategy is informed by the current state of your products. If you don’t have a good grasp, we can help you define the right KPI’s, create a KPI dashboard, and assess which ones are good and which signal the need for change.
Product Development Lifecycle (PDLC) optimization
Are you launching as quickly and as often as you’d like? When it comes to project execution, the goals are “good” (i.e. high quality), “fast” (time to market), and “cheap” (engineering costs). Adopting “textbook Scrum” isn’t usually the answer. Oftentimes, a custom approach is needed. We work with your project teams to understand how well they’re performing. If there are challenges, we introduce best-in-class tools and processes and coach your teams.
Objectives and Key Results (OKR) coaching and development
Organizations sometimes need help with focus. Well formed OKR’s are a powerful way for employees to keep their eyes on the big picture without the need for micromanagement. We work with your teams to develop meaningful objectives that hold them accountable on a quarterly or yearly basis.
Go To Market strategy (product marketing)
You’re about to launch a groundbreaking feature. Do current and potential customers know that it’s coming? Is Sales ready to sell it? Is Customer Success and Support ready to help? We help you tell the world the story through classic product marketing. This includes blog posts, press releases and social media. We help train sales teams on what’s launching and why they should care, and help them create sales materials. We help Support create FAQ’s and understand how the feature works.
People management and org design
Employees are the heart of the company. Are they organized in a way that maximizes their potential? Do you have proper portfolio coverage? Are there skill gaps? We assess your current organization and create a custom org plan.
We also offer Fractional Product Manager / Product Owner services!
You may have the strategy and roadmap in great shape, and just need good Product Owners in the trenches. We have a network of talented product managers who can guide project teams from idea to launch.